How to Promote your NFT Collection:

The exponential growth in the NFT market over the past 2 years has offered up numerous exciting ways for investors to generate a return. Digital assets have become a compelling way to diversify investment portfolios – with this trend set to become increasingly popular in the years ahead.

Why should you create your own NFTs collection?

This is not a passing trend that will die after a few months, NFTs are becoming the future, and you should take advantage of this before it’s too late, You can either invest in NFTs by buying some NFTs assets or create your own NFTs collection and set up your project.
By buying NFTs you are faced with a higher risk of fraud that’s why experts advise people to invest in their own NFTs project and create their own NFTs collection. It doesn’t require any coding or programming skills and the risk of fraud or scammers is Zero because you owe your NFTs and you can sell them and make gains. 

Now that you know why you should create NFTs instead of buying them, there is a guide that will help you understand more about NFTs, how they work, and how to create your own NFTs collection. Once you have that knowledge and you make your Arts, the next step is figuring out how to promote and sell your NFTs.

How to promote your NFTs:

For the last months, many Artists and creators have been creating and selling their NFTs on different marketplaces, some of them made an absolute fortune from selling their own NFTs, but others did not sell that much of NFTs while trying to figure out what was the difference, we found that they did all steps right except promotion, some of them skipped the promotion phase and that’s why nobody knows about their project.
In this part of our article, we’re gonna give you the most effective marketing strategies that will work for your NFTs project. 

Use your Social media properly:

Social media marketing is always a good way to promote any project, including NFTs projects, You can use your social media channels to promote your next project and to present your NFTs before the drop,  it’s necessary to start preparing your audience for the release. Twitter, Instagram, Discord, and Medium are the most popular platforms to showcase your drop. 
Tell your audience about the story behind your project and the tools you used to create your NFTs, and the main idea behind your collection. 
Keep in mind that many people don’t know anything about NFTs so you should have some posts explaining NFTs and why people should buy from you.

Create an engaging teaser for your NFTs Project

The goal of your teaser is to tell the main idea about your NFTs project but at the same time to keep your audience excited for your NFTs and waiting for the drop to buy from you.
Make sure to post the teaser on all your Social media channel and launch a campaign of advertising on different channels, you can also give your teaser to the marketplace so they can share it on their channels.
Be creative and let your audience and the NFT world wait for your release.

Get to the drops on the marketplace:

You can contact and discuss directly with the marketplace to ask them to post your Project in the upcoming drops section, it usually contains the drops that are coming soon showing a countdown to the date of drops and release.
If your NFTs Project gets to the upcoming drops on the marketplace they will also post them on their social media channels and you kill two birds with one stone!

Get to newsletter:

If you already have an email list you can use it to send emails to your audience to tell them about the release of your NFTs project, you can send one or two emails per week to your audience to keep them up to date about all the new things about your Project.
If you don’t have an email list you can reach out to other crypto platforms, marketplaces, or media and request them to add your NFTs collection to their newsletter since they’re sending newsletters about crypto and NFTs news.

Collaborate with influencers :

Influencer marketing is one of the most effective ways to increase brand awareness, you can collaborate with influencers to promote your NFT drops.
You can either use an influencer marketing platform to find and collaborate with the ideal influencer for your brand or do it yourself.
The influencer will ask you for payment to tell his community about your NFTs collection and the drop dates of your project, most influencers have a loyal community so when he talks about your NFTs that will increase the awareness of your project and your NFTs sales.

Conclusion:

The point of this post is to show you some ways to promote your project and NFT drops, now you can prepare for your NFTs collection and start promoting your NFT drop in advance.
Try different ways and tools for promotion, compare their effectiveness for your project and then choose those that work the best for you and scale them to reach more people and get a largest community.